What went wrong? Why is the company leaving the golf equipment business?įor a company that’s fond of saying It’s not a sprint, it’s a marathon, it’s plenty ironic that Nike Golf would habitually sprint its way through spring only to stop running entirely for the better part of the golf season. Over the past few weeks, countless friends and readers have asked me what happened at Nike Golf. In that respect, the equipment industry has lost something special. It is because of Nike Golf that I have friends in many strange places… like Canada, and other media outlets, and of course Portland and Ft. Nike Golf had the biggest and best events in golf, and they did them in a way that left time to get to know people. There will be something that each of us associates with Nike Golf.Īs odd as it may sound, for me, it’s simply that Nike brought people together. For others a set of irons, a Sasquatch driver, or maybe you sunk a tournament-winning putt on the final hole with a Method putter. For many, I suspect it will simply be Tiger Woods. No doubt each of us will be left with indelible memories of Nike Golf as a golf equipment business. Casualties included a legacy that will never be what it could have been and the livelihoods of many outstanding people who I enjoyed working with over the past several years. Worth and shut down its golf equipment business. It’s been more than a month since Nike effectively shuttered the doors and windows at the Oven in Ft.
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